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VICEDOMINI SPRING SUMMER 2013 MAKING OF ADVERTISING CAMPAIGN
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Best known for her luscious collections of cashmere and furs, knitwear designer Alessandra Vicedomini seduces now the world of high fashion with her new Spring Summer collection that features irresistible sundresses coming from the most innovative manufacturing techniques. STYLE IN THE CITY The designer's love of elegant simplicity shows up in the pared-down silhouettes that are timeless and elegant. Chic is a confidence game and today's femme needs to swing between modest and glamorous, with no exceptions. Billowing gowns, sundresses and separates exude a flirty, playful mood in plain pastel colours and stripes. Classic navy and white get an ultramodern rethink with a black touch, and nude plays the leading role in all styles that hint at the 1950's, enhancing the waist and playing with clever stripes or waves. The "go-anywhere" look flatters all silhouettes. ICONIC GRAPHIC ON TRANSPARENCIES Clever geometric patterning is set into covetable pieces: viscose dresses and coats reveal a seamless marriage of two textures into one woven piece. Knitted stretch viscose panels are alternated with sheered nylon on scoop-necked dresses, feminine tops and swing jackets. The highest Italian craftsmanship evokes textural interest, skirts are light and comfortable yet keep their shape perfectly, and make them ideal for travelling. THE BYZANTINE TOUCH The Resort capsule collection is centered around clean-cut kaftans. Richly-crafted, fine metallic trims in the hues of copper and satined silver, are cleverly interwoven with colourful crêpe de chine motifs or fancy beads. What makes these creations stand out is the eye-catching contrast between the luxury of the trims and the fabric's purity : a demure look hinting at a statement of strong femininity. CROCHET EXTRAVAGANZA Using the latest machine techniques to deliver a hand-made look, the see-through tops and cut-out dresses flaunt an undeniably avant-garde edge. This entire knitted collection highlights honeycomb textures as well

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